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Suunto Upgrades Flagship Smart Sportswatch As Australians Increase Investment in Personal Wellbeing

MELBOURNE, AUSTRALIA, Aug. 12, 2020 – Suunto has today announced new upgrades to its flagship Suunto 7 smart sportswatch, featuring greater ease-of-use to manage activity data, and the ability to customise its sport mode functionality for the first time. The newest enhancements add to existing functionality within the Suunto 7 that has already proven popular since its launch in Australia earlier this year, with features including heatmaps taking a new direction as users look for less populated circuits and routes for their chosen exercise.

It also comes at a time when more Australians are looking to invest in their own personal health and more data is published surrounding the clear linkages between physical activity and overall wellbeing and happiness.

Continuing its goal of being the smartwatch of choice for people with an active lifestyle, Suunto 7’s new 24/7 activity data improvements provides easy access to steps and calories through the Suunto mobile app and Suunto Today tile on the watch. The Suunto Today tile presents recovery time, as well as daily step and calorie targets that are easily set-up through the Suunto Mobile app, and HR data can now be accessed through the Google Fit tile.

New sport mode customisation allows people to create their own sport modes, in addition to the 70 pre-defined modes on offer. Users can now easily design sport modes in the Suunto mobile app and choose the information they want to see during exercise. The custom-made sport modes created will appear at the top of the sport mode list in the watch.

These latest additions, which automatically get updated on the watch once charging and connected to wi-fi, add to the already feature-rich Suunto 7. This includes Heatmaps across 15 activities to show where the hotspots are including for running, cycling, swimming or hiking. In this climate of concerns around social distancing and exercising safely outdoors, it can also be used to provide information on ‘the path less traveled’ and where, on average, there is less people traffic.

This is on top of the Suunto 7’s significant smart capabilities, including full, easy to use Wear OS integration delivering proactive and personalised help from Google Assistant and personalised coaching from Google Fit™. In addition to accessing thousands of additional apps on the Google Play™ app store, users can tap-and-go with ease through Google Pay™, allowing consumers to make secure payment options on the fly and contact-free.

As the world continues to evolve and change through 2020, Australians have responded to significant changes to their lifestyle by investing in health and wellness products, as more proof of the correlation between physical exercise and overall wellbeing and happiness continues to be seen.

A recent study by the Commonwealth Bank of Australia found that consumer spending on health and fitness-related goods and services is at a record high, with Australians increasingly making the effort to stay fit and healthy during this period.

With Australians increasingly staying indoors, AIA Australia’s June report shows that members using a tech device to track their physical activity increased by 23 per cent in April 2020 alone.

This is backed-up by Suunto’s own findings in conjunction with the Virtual Race Across America (VRAAM), in which Australians participated in a virtual cycling course covering a total of 4,542 kilometers.

The initiative included providing 17 Australians with a Suunto – their first ever wearable device – for use over three months. Throughout the challenge each participants’ physical activity, dedication to monitoring and overall feeling of happiness was tracked through both a resting heart rate and average heart rate, along with a rating of 1-5 on a Happiness index.

The race yielded incredible results, with the study finding that exercise did equate to a higher lever of mental health and wellbeing. Since the conclusion of the study, exercise has become a more integral aspect of the participants’ lifestyles due to the mental benefits that it afforded. 

“When Suunto 7 first launched, we received an overwhelmingly warm reception from both dedicated fitness-lovers and everyday active Australians alike. Following the launch, we’ve listened to feedback from consumers around the world and worked hard to make it even better and easier to use, across both its smart functions and sports capabilities,” said Fraser Jones, Head of Suunto ANZ.

“With Australians looking closely at their health and overall wellbeing in these unprecedented times, we also believe the Suunto 7 can play an important role in keeping people focused and motivated, while providing a range of features that will also make their day-to-day easier right now, including contactless payments.”

Users can manually check to see if your watch has been updated by going to ‘Settings>>System>>About>>System update.’

Suunto 7 at a Glance

RRP: $799 AUD

Weight: 70g

Bezel: Stainless Steel

Watch Case: Reinforced Polyamid

Strap materials: 24mm Strap (available in assorted silicon, leather and textile

Navigation: GPS, Glonass, Galileo

Battery Life: Up to 12 hours in GPS tracking mode or up to 48 hours in daily use*

Water Resistance: 50 meters

Operating system: Wear OS by Google™

Processor: Qualcomm® Snapdragon Wear™ 3100 Platform

Phone support:  iOS and Android 

Key Features:

·       Sports experience brings 70+ sport modes, from running and cycling to skiing and surfing, with accurate exercise tracking, music controls on the watch and access to the Suunto app for detailed training insights while delivering up to 12 hours battery life in continuous GPS Tracking mode.

·       Offline outdoor maps with built-in Suunto Heatmaps across 15 activities allow users to always find their way and know the best training routes, even when their phone is left behind or there isn’t network connectivity available.

·       Wear OS by Google makes everyday life easier with Google Fit™, Google Assistant™, Google Pay™ and thousands of apps available from Google Play™, plus daily features like notifications, calendar updates and weather when you need it.

·       Adventure-proof design tested in Finland to be shock-proof, water-proof and dirt-proof.

Pricing and Availability:

The Suunto 7 is available at www.suunto.com and select retail partners, including JB Hi Fi, for $799 AUD.

Caleb Terawskyj
Cleb's Tech is completely owned and operated by me, Caleb Terawskyj. I have a huge passion for technology and love being able to play with the latest and coolest tech on an almost everyday basis. I started this website/blog to just share my opinion and it has turned into much more than that. I now work with some of the biggest tech brands in the market, I would have never in a million years thought that I would be when I started but with hard work and determination I was able to.
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